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The Design Museum Brussels welcomes the exhibition Identita – The Story of Czech Graphic Design from 16 October 2026 to 7 March 2027. The exhibition provides a concise insight into a cultural community living in the socially, politically, and visually turbulent region of Central Europe over the last hundred years or more.
It looks at the field itself through the prism of contemporary understanding of quality; one whose objective validity will only be confirmed over time. It therefore does not aspire to become a universal arbiter of taste, nor does it attempt to define an ideal connection between visual form and content.
Rather than restricting its scope, it seeks to connect artists, approaches, disciplines, and phenomena in an effort to present graphic design in all its complexity. The primary goal of Identita is not to build a canon or a mythology of Czech graphic design and typography, but to showcase the field in its cultural context and define its social impact. The exhibition offers an overview of Czech graphic design through selected originals, reprints, and informational panels.