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On Display. Designing the shop experience.

Exhibitions Art > Design Museum Brussels
As an object of design and architecture, the store shapes our urban landscape and permeates popular culture. A place of exchange and interaction, it plays a significant role in the diffusion of design and interior design trends during the 20th century. By combining small scale and ephemeral character, the store reveals itself as a favorable terrain for experimentation and expression of modernity. More than just a place, retail is a social marker and a space for innovation. Reflecting the evolutions of our society and an environment favorable to their representation, the store offers a look at modern and contemporary aesthetics. From Adolf Loos to Marc Newson via René Herbst or Ettore Sottsass, “On Display. Designing the shop experience” questions the use of design and architecture within a visual and furniture identity specific to the store.